Life in the 21st century is always moving at a fast pace and with the craze of multi-hour wash day routines, it has become so stressful to love your hair. FroMinimal was started as a solution to this problem, by two passionate but busy young South African entrepreneurs looking for a concentrated solution to help them take care of their hair.

 

To simplify this haircare conundrum, FroMinimal goes back to the fundamental item that ensures health hair - Moisture.

 

Our products are as a result enriched with Hyaluronic Acid, which is well known and often used in skincare products to alleviate skin dryness. It's main purpose - to give your strands the moisture it needs in the simplest way, so you can spend your time living life. Based in South Africa.